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The Truth About B2B Newsletters in 2025, $1.50 Per New Subscriber & Why Email is Best | Ben Billups

26 snips
Sep 19, 2025
Ben Billups, Founder of Breaker and a B2B email expert, dives into the future of email marketing and the rise of newsletters in the digital age. He explains how AI is revolutionizing communication, making the case for ethical marketing and compliance in email. Ben shares his journey from agency work to building a SaaS platform, highlighting innovative lead generation strategies and the importance of audience ownership. He also discusses the implications of AI on business and offers predictions on tech trends reshaping the landscape.
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ANECDOTE

From Agency To Email SaaS

  • Ben started in email by doing marketing roles across startups, then specialized in e-commerce email for a beauty brand.
  • He scaled an agency growth offer to $1.5M in 10 months before deciding to turn it into SaaS (Breaker).
ADVICE

Design Newsletters Around Monetization

  • Start newsletter planning with the end revenue model in mind and design content to match paying buyers.
  • Optimize content for the monetization path you want (sponsors, services, paywall) to increase relevance and conversions.
INSIGHT

Uniqueness Trumps Aggregation

  • Differentiation comes from unique commentary, expert voice, or exclusive access to information, not raw aggregation.
  • Paid products or paywalls require content readers cannot get from free sources or LLMs.
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