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👉 In this conversation, Liam Lawson and Ben Billups dive into a wide range of topics—from the benefits of standing desks and coworking spaces to the impact of AI on technology and marketing. They discuss the transition from agency work to SaaS, the importance of email marketing and newsletters, and how AI is reshaping the future of communication. Ben also shares insights from building his unique email platform, Breaker, highlighting ethical marketing, solving real customer problems, and navigating compliance challenges. The episode wraps with forward-looking predictions on tech trends, audience ownership, and the evolving role of AI in business.
📚 Chapters
00:00 Introduction and Standing Desks
02:52 Coworking Spaces and Venture Capital
05:42 The Future of Tech and AI
08:43 Vibe Coding and GPT-5
11:23 Product Market Fit and Email Marketing
14:37 The Rise of Newsletters
17:12 Creating Unique Content
20:17 Transitioning from Agency to SaaS
22:45 Mindset Shift in SaaS Development
34:23 Navigating SaaS Development Challenges
35:59 Differentiating Breaker in the Email Market
37:50 Innovative Lead Generation Strategies
41:58 Target Audience and Market Fit
43:44 Understanding Email Compliance and Deliverability
47:22 The Impact of AI on Business and Compliance
48:18 Building a Defensible Business Model
50:48 The Future of Audience Ownership
56:45 Rented vs. Owned Audiences
57:42 The Role of Platforms in Business Growth
59:41 Customer Support in a Scaled Environment
01:01:16 AI Integration in Business Processes
01:03:29 Predictions for the Future of Tech and AI
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