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👉 In this conversation, Liam Lawson and Ben Billups dive into a wide range of topics—from the benefits of standing desks and coworking spaces to the impact of AI on technology and marketing. They discuss the transition from agency work to SaaS, the importance of email marketing and newsletters, and how AI is reshaping the future of communication. Ben also shares insights from building his unique email platform, Breaker, highlighting ethical marketing, solving real customer problems, and navigating compliance challenges. The episode wraps with forward-looking predictions on tech trends, audience ownership, and the evolving role of AI in business.
📚 Chapters
00:00 Introduction and Standing Desks 
02:52 Coworking Spaces and Venture Capital 
05:42 The Future of Tech and AI 
08:43 Vibe Coding and GPT-5 
11:23 Product Market Fit and Email Marketing  
14:37 The Rise of Newsletters  
17:12 Creating Unique Content  
20:17 Transitioning from Agency to SaaS  
22:45 Mindset Shift in SaaS Development  
34:23 Navigating SaaS Development Challenges  
35:59 Differentiating Breaker in the Email Market  
37:50 Innovative Lead Generation Strategies  
41:58 Target Audience and Market Fit  
43:44 Understanding Email Compliance and Deliverability 
47:22 The Impact of AI on Business and Compliance  
48:18 Building a Defensible Business Model  
50:48 The Future of Audience Ownership  
56:45 Rented vs. Owned Audiences  
57:42 The Role of Platforms in Business Growth  
59:41 Customer Support in a Scaled Environment  
01:01:16 AI Integration in Business Processes  
01:03:29 Predictions for the Future of Tech and AI  
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