Girlboss Radio What's an E-commerce Marketer & How to Become One with Ceilidh MacLeod
4 snips
Jul 20, 2021 Ceilidh MacLeod, a digital consultant, shares insights on e-commerce marketing, career progression, and growth strategies. Topics include UTM codes, advertising budgets, team management, and building brand community through storytelling. The podcast also covers sponsorship, business services, customer retention, and loyalty programs. Learn about transitioning into e-commerce marketing, starting a new business, and redefining success in the digital marketing realm.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Introduction
00:00 • 2min
Navigating Digital Marketing in E-Commerce
02:27 • 18min
Decoding UTM Codes and Explosive Growth Strategies
20:03 • 6min
Career Progression in E-commerce and Hair Care Sponsorship
25:46 • 3min
Navigating Advertising Budgets and Platforms
28:52 • 6min
Transition to a New Role in Digital Marketing and Team Management
34:48 • 2min
Building Brand Community through Storytelling
37:11 • 6min
Business Services and Customer Retention Strategies
43:20 • 3min
Building Customer Loyalty Through Membership Programs
46:19 • 8min
Navigating Shipping Challenges and Business Ownership
54:40 • 3min
Transitioning into E-commerce Marketing and Starting a New Business
57:32 • 2min
Healthcare Product Launch and E-commerce Marketing Insights
59:24 • 7min
Adaptation, Innovation, and Redefining Success in E-commerce Marketing
01:05:55 • 3min
Origin Story of the Company's Name and Mission
01:09:16 • 2min