Ceilidh MacLeod
Digital consultant and Co-Founder of OEM, with experience in e-commerce marketing at companies like Shoes.com and The Hundreds.
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Jul 20, 2021 • 1h 13min
What's an E-commerce Marketer & How to Become One with Ceilidh MacLeod
Ceilidh MacLeod, a digital consultant, shares insights on e-commerce marketing, career progression, and growth strategies. Topics include UTM codes, advertising budgets, team management, and building brand community through storytelling. The podcast also covers sponsorship, business services, customer retention, and loyalty programs. Learn about transitioning into e-commerce marketing, starting a new business, and redefining success in the digital marketing realm.
