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What's an E-commerce Marketer & How to Become One with Ceilidh MacLeod

Girlboss Radio

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Navigating Digital Marketing in E-Commerce

The chapter explores the significance of digital marketing in the e-commerce sector, emphasizing the ability to measure marketing impact through analytics. It discusses the career journey of a marketer, from roles in established companies to launching a healthcare brand, stressing the importance of transparency and adaptability. Insights cover practical learning experiences, the evolution of e-commerce platforms, and the shift towards growth hacking strategies for automation and scaling in the digital marketing realm.

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