Content, Briefly Carly Baker on Running Hubspot's Podcast and YouTube Network
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Apr 14, 2025 Carly Baker, Media Partnerships Lead at HubSpot, transitioned from a professional musician to a key player in the company's podcasting strategy. She delves into HubSpot's growth, emphasizing an audience-first approach and the rise of creator-driven content. Carly discusses innovative advertising strategies that benefit creators and the evolving landscape of content marketing. She highlights the importance of genuine audience engagement versus traditional metrics, and the challenges independent creators face against celebrity podcasts.
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Carly's Unconventional Career Path
- Carly Baker's career path transitioned from professional musician and music business to podcasting.
- She's worked in various roles at HubSpot, including talent management and business development.
HubSpot Media Network Structure
- The HubSpot Media Network includes creator-owned, licensed, and HubSpot-branded content.
- It started with podcasting, expanded to YouTube, newsletters, and more, using a two-pronged approach.
HubSpot's Unique Network Model
- HubSpot's network model prioritizes exclusive advertising and long-term creator partnerships.
- This offers creators guaranteed revenue and closer brand ambassadorship compared to transactional network models.