Carly Baker on Running Hubspot's Podcast and YouTube Network
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Navigating the Evolving Content Landscape
This chapter examines the shift from corporate-driven content to individual creators in podcasts and video. It highlights the importance of understanding audience needs, the challenges of content saturation, and the evolving definitions of podcasting, especially with video integration. The discussion also delves into audience engagement metrics, emphasizing the value of genuine interaction over mere download numbers.
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