Carly Baker

Carly Baker, Media Partnerships Lead at HubSpot, transitioned from a professional musician to a key player in the company's podcasting strategy. She delves into HubSpot's growth, emphasizing an audience-first approach and the rise of creator-driven content. Carly discusses innovative advertising strategies that benefit creators and the evolving landscape of content marketing. She highlights the importance of genuine audience engagement versus traditional metrics, and the challenges independent creators face against celebrity podcasts.

Carly Baker, who leads media partnerships at HubSpot Media Network and has a unique background as a classical oboist, shares her insights on leveraging partnerships for business growth. She discusses how smaller companies can effectively collaborate with larger organizations and what makes a podcast truly bingeable. Carly dives into the importance of authenticity in content, navigating the blurred lines between creators and media companies, and the role of paid media in gaining visibility. Her passion for creative marketing shines through as she highlights pathways to fulfillment in the industry.

Carly Baker, an expert in live entertainment, discusses if the Las Vegas Sphere is the future of entertainment and its impact on the industry. Topics include expensive events, Ikea in Roblox, and new job additions. Explore the immersive experience at the Sphere, unique shows by U2 and Dead & Co., post-pandemic interactive experiences, and the influence on concert travel and industry.