Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Partnerships = Growth Hack w/đźź HubSpot Media Network Partnerships Lead Carly Bakerđźź | Ep. 999
May 16, 2025
Carly Baker, who leads media partnerships at HubSpot Media Network and has a unique background as a classical oboist, shares her insights on leveraging partnerships for business growth. She discusses how smaller companies can effectively collaborate with larger organizations and what makes a podcast truly bingeable. Carly dives into the importance of authenticity in content, navigating the blurred lines between creators and media companies, and the role of paid media in gaining visibility. Her passion for creative marketing shines through as she highlights pathways to fulfillment in the industry.
22:29
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Quick takeaways
- Partnerships are an underutilized growth strategy that enables brands, regardless of size, to effectively reach and engage new audiences.
- Consistently delivering audience-first value is essential for creating binge-worthy content that captivates viewers and differentiates creators in a crowded market.
Deep dives
The Power of Partnerships
Establishing partnerships is highlighted as a key growth hack that many marketers overlook. Collaborating with others can create mutually beneficial opportunities, helping to expand audience reach effectively. For smaller brands, partnering with creators or media companies can yield stronger engagement than competing with larger organizations for the same audience. This strategic approach allows brands to be more visible and resonates particularly well in today's crowded digital landscape.
