Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold Partnerships = Growth Hack w/đźź HubSpot Media Network Partnerships Lead Carly Bakerđźź | Ep. 999
May 16, 2025
Carly Baker, who leads media partnerships at HubSpot Media Network and has a unique background as a classical oboist, shares her insights on leveraging partnerships for business growth. She discusses how smaller companies can effectively collaborate with larger organizations and what makes a podcast truly bingeable. Carly dives into the importance of authenticity in content, navigating the blurred lines between creators and media companies, and the role of paid media in gaining visibility. Her passion for creative marketing shines through as she highlights pathways to fulfillment in the industry.
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Power of Strategic Partnerships
- Partnerships are a highly effective growth hack when mutually beneficial.
- Smaller publishers often have more engaged and niche audiences, making them preferred partners.
Don’t Hesitate to Initiate Partnerships
- Always reach out to potential partners, even if they haven’t done partnerships before.
- Early relationship-building can lead to future collaboration opportunities when they're ready.
Make Podcasts Bingeable
- Create bingeable podcasts by consistently delivering what your audience wants.
- Focus on audience-first content rather than copying competitors to build strong engagement.