Navigating Organic Reach and Paid Media

In this episode of Do This, Not That, host Jay Schwedelson sits down with Carly Baker, the powerhouse leading media partnerships at HubSpot Media Network. From scrappy collaboration tactics to making shows binge‑worthy, Carly shares how partnerships unlock growth for businesses of any size—and why creative souls thrive in modern marketing.

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Best Moments:

(04:02) Partnerships as an under‑utilized growth hack for businesses of all sizes

(05:20) How smaller companies can effectively partner with larger organizations

(08:14) What makes a podcast “bingeable” — consistent, audience‑first value

(09:15) Should you release podcast episodes you’re not 100 % satisfied with?

(11:30) Paid‑media strategies and when they really move the needle

(14:03) The blurring line between creators and media companies

(15:54) Prediction: online communities are the next big wave in the creator economy

(17:55) How creative professionals can find fulfillment—and longevity—in marketing

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Guest Bio

Carly Baker develops podcast partnerships and media strategies for HubSpot Media Network, working on shows like My First Million and Marketing Against the Grain. A former professional classical oboist, she brings a unique creative lens to B2B media, championing personality‑led content and win‑win collaborations that expand reach and revenue.

CONNECT WITH CARLY!! - Carly Baker

More on Hubspot Media Network - https://creators.hubspot.com/

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