Google Ads VS. Meta Ads: Why You Should Run BOTH (Not One!)

Aug 10, 2025

In this engaging episode, Jonathan Paquin, a Meta Ads Manager at Solutions 8, emphasizes the synergy between Google Ads and Meta Ads. He explains how using both platforms can significantly enhance brand visibility and conversion rates. Turning off one can hurt the other's performance, making a dual approach essential. Jonathan dives into smart budget allocation strategies and the importance of using analytical tools for maximizing sales. He also discusses the limitations of traditional attribution models, advocating for a holistic view of campaign success.

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ADVICE

Run Meta And Google Together

Jonathan Paquin: Always run Meta and Google Ads together because they complement each other.
Use both platforms and adjust budgets based on where you see results.

INSIGHT

Meta Fuels Search Demand

Meta drives discovery and increases later search intent that Google captures.
Jonathan Paquin says Meta often raises conversion rates on Google Ads.

ADVICE

Test Budget Changes To See Impact

Test channel impact by raising or lowering one platform's budget and watching overall sales.
Jonathan Paquin recommends running short budget tests to see direct effects on conversions.

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Is it a battle between Google Ads and Meta Ads? Stop the debate! Our Meta Ads Manager, Jonathan Paquin, shares why running BOTH ad platforms is the smartest strategy. Learn how they work together to capture high-intent searches and build brand awareness for maximum sales. He also shares why turning off one can hurt the other, and how to use a holistic approach to accurately measure your sales across both channels.

Our Marketing Director, Bryan Caranto, asks our experts your questions! So don't hesitate to type away in the comment section below.