Jonathan Paquin

In this engaging episode, Jonathan Paquin, a Meta Ads Manager at Solutions 8, emphasizes the synergy between Google Ads and Meta Ads. He explains how using both platforms can significantly enhance brand visibility and conversion rates. Turning off one can hurt the other's performance, making a dual approach essential. Jonathan dives into smart budget allocation strategies and the importance of using analytical tools for maximizing sales. He also discusses the limitations of traditional attribution models, advocating for a holistic view of campaign success.