The Google Ads Podcast cover image

Google Ads VS. Meta Ads: Why You Should Run BOTH (Not One!)

The Google Ads Podcast

00:00

Navigating Attribution Models in Advertising

This chapter explores the limitations of attribution models used in platforms like Google and Meta, urging listeners to prioritize actual sales and business metrics. It also advocates for the use of third-party tools to gain a fuller perspective on advertising effectiveness and budget management.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app