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Entrepreneurs on Fire
How to Leverage Your Skills and Sell to Corporate Clients with Jessica Lorimer
Aug 14, 2024
24:20
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Jessica Lorimer, a leading B2B sales coach, reveals how entrepreneurs can effectively sell their services to corporate clients. She emphasizes that selling to corporations can be simpler and more lucrative than B2C, with earnings up to five times greater. Jessica advises being specific when pitching services to avoid vague conversations. She stresses the necessity of creating corporate revenue streams to thrive in challenging economic times and shares actionable strategies for successful corporate sales calls.
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Quick takeaways
- Selling services to corporate clients can yield significantly higher returns with less effort compared to traditional B2C sales.
- Focusing on specific outreach to key decision-makers allows professionals to effectively market their skills and tailor their services to corporate needs.
Deep dives
Leveraging Skills for Corporate Sales
Selling services to corporate clients presents an accessible opportunity for many professionals. Unlike individual sales, which can involve complex marketing strategies and heavy reliance on social media, corporate sales often involve straightforward outreach to decision-makers. Services commonly sold to corporates include coaching, consulting, and specialized training, which tend to offer higher financial returns compared to B2C sales. For instance, while the average B2C sale might yield around £1,500, a B2B transaction can typically be valued at approximately £10,000, illustrating the potential for greater revenue with less effort.
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