Sales Pipeline Radio B2C Best Practices for B2B SaaS GTM
May 27, 2024
In a captivating discussion, Kyle Hamer, SVP of Marketing at hh2, emphasizes the human side of B2B sales and marketing. He explains how emotional connections shape decision-making in both B2B and B2C realms. Listeners learn the importance of integrating sales and marketing strategies to foster relationships over mere transactions. Hamer also highlights the power of storytelling and personalized experiences, advocating for trust and strong customer relationships to drive success in the B2B landscape.
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Transcript
Episode notes
Think H2H Not B2B
- Transactions happen on a human-to-human level, not company-to-company.
- Reframe B2B as H2H to change messaging, channels, and experiences.
Make Content Emotional And Personal
- Build content that shows emotional impact, not just company or thought leadership.
- Show how your product helps real people's lives to increase relevance and engagement.
Netflix Retargeting Misses A Human Cue
- Kyle describes seeing a retargeting ad the wrong way on Netflix that missed an emotional angle.
- He argues the ad could have referenced the viewer's moment (watching with spouse) to make it more personal.