The Importance of Relationships Over Transactions in B2B

"B2C Best Practices for B2B SaaS GTM" with Kyle Hamer, SVP Marketing at hh2.

Tune in to Learn About:

• How to tap into the human side of sales and marketing in B2B and B2C industries.
• How emotional connections play a role in both B2B and B2C decision-making.
• Insights on bridging the gap between personal relationships and transactions in B2B.
• Examples of leveraging channel preferences and creating relevance in marketing strategies.
• The importance of building trust and curating customer experiences in B2B.

Watch the video here, listen in now or read the transcript on the Heinz Marketing blog
(Episode 359 or Search Kyle Ramer).

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