Sales Pipeline Radio

In this special episode of Sales Pipeline Radio from the Innovation Pavilion at Cvent CONNECT 2025, Matt spoke with Megan Martin, VP of Marketing and Innovation at EMC Meetings & Events. Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales and marketing, delivering actionable advice, best practices, and insights for B2B sales and marketing professionals. Sales Pipeline Radio was recently recognized as one of the 25 Best Sales Management Podcasts and Top 60 Sales Podcasts—don’t miss out! You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

This week's show is entitled, "How to Cure a Sick Sales Pipeline" and my guest is Bill Dwoinen, the Chief Revenue Officer at Mural. Tune in to learn: Why Go-to-Market orchestration is crucial for driving predictable sales pipelines. The difference between playbooks and systems and why a systematic approach matters. How to bridge the Go-to-Market Alignment Gap and improve collaboration within your teams. Listen Now | Watch the video HERE Matt interviews the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to acceleration@heinzmarketing.com. Sales Pipeline Radio was recently listed as one of 30 Best Sales Management Podcasts and Top 60 Sales Podcasts You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!  

In this special episode of Sales Pipeline Radio from the Innovation Pavilion at Cvent CONNECT 2025, Matt spoke with Jen Mangini Perry, Senior Director, Brand Storytelling, and Mark Correira, Director, Go-To-Market Technology at Workhuman. Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales and marketing, delivering actionable advice, best practices, and insights for B2B sales and marketing professionals. Sales Pipeline Radio was recently recognized as one of the 25 Best Sales Management Podcasts and Top 60 Sales Podcasts—don’t miss out! You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

Sal LoSauro, the VP of Business Development & Pipeline Evangelist at Heinz Marketing, shares his insights on sales with a focus on relationship-building. He emphasizes the crucial need for alignment between sales and marketing teams to tackle challenges effectively. LoSauro discusses how empathy and confidence transform B2B selling, enhancing client relationships. He also highlights the growing importance of personal connections in building trust and fostering collaboration in an evolving digital landscape.

Abhijit Mitra, CEO at Outreach, shares insights on how AI is revolutionizing sales. He discusses the critical role of agentic AI in boosting productivity while ensuring the human touch remains integral. Mitra highlights the need for reliable AI-driven forecasting methods, using real-world examples to showcase their potential in standardizing sales processes. He also emphasizes the importance of partnering with trusted technology platforms to successfully integrate AI tools and drive sales efficiency.

In this engaging conversation, Anna Luo, EVP of Customer Innovation & Marketing at Jivox, shares her expertise in AI and data-driven marketing. She draws intriguing parallels between endurance athletes and performance marketers, emphasizing how preparation and data are vital for success. The impact of AI on marketing is explored, highlighting its role in enhancing productivity while preserving human creativity. Anna also discusses how AI fosters collaboration within organizations, ultimately leading to more effective market entry strategies.

Helen Baptist, Chief Strategy and Market Officer at Lytho and a seasoned COO, joins the conversation to explore the compelling intersection of empathy and B2B marketing. She emphasizes the vital role of human connections, trust, and emotional engagement in a remote environment. The discussion also touches on boosting financial literacy among marketers to align more effectively with CFOs. Additionally, Helen shares insights on the irreplaceable value of in-person events for building relationships and overcoming imposter syndrome through shared vulnerabilities.

Kate Hammitt, CMO at Splash, brings her expertise in event-led growth strategies to light. She discusses the critical need for human connection in today’s digital marketing landscape. Kate emphasizes that events are more than mere gatherings; they should align with broader marketing goals for lasting impact. She highlights the unique benefits of both in-person and virtual events, along with the power of technology and personalization in creating memorable experiences. Her insights pave the way for community building and strategic engagement.

In this engaging discussion, Jim Williams, CMO at Uptempo, sheds light on the often rocky relationship between marketing and finance. He emphasizes the necessity for marketers to understand financial principles to effectively communicate and justify their budgets. The conversation highlights the importance of structured planning for marketing success, illustrating how improved organization enhances outcomes. Williams also addresses the need for clear communication to overcome orchestration challenges, ensuring marketing strategies align with financial oversight.

Kerry Penny, SVP and Global Head of Brand and Content at Valtech, shares insights on balancing brand and demand in marketing. She emphasizes the missing 'P' in traditional frameworks, urging collaboration for shared growth. The conversation covers the necessity of trust and credibility in content to adapt to consumer shifts. Kerry advocates for a holistic marketing approach focusing on emotional connections over metrics and stresses the importance of consistent branding across all customer interactions to enhance overall experience.