Sales Pipeline Radio

Abhijit Mitra, CEO at Outreach, shares insights on how AI is revolutionizing sales. He discusses the critical role of agentic AI in boosting productivity while ensuring the human touch remains integral. Mitra highlights the need for reliable AI-driven forecasting methods, using real-world examples to showcase their potential in standardizing sales processes. He also emphasizes the importance of partnering with trusted technology platforms to successfully integrate AI tools and drive sales efficiency.

In this engaging conversation, Anna Luo, EVP of Customer Innovation & Marketing at Jivox, shares her expertise in AI and data-driven marketing. She draws intriguing parallels between endurance athletes and performance marketers, emphasizing how preparation and data are vital for success. The impact of AI on marketing is explored, highlighting its role in enhancing productivity while preserving human creativity. Anna also discusses how AI fosters collaboration within organizations, ultimately leading to more effective market entry strategies.

Helen Baptist, Chief Strategy and Market Officer at Lytho and a seasoned COO, joins the conversation to explore the compelling intersection of empathy and B2B marketing. She emphasizes the vital role of human connections, trust, and emotional engagement in a remote environment. The discussion also touches on boosting financial literacy among marketers to align more effectively with CFOs. Additionally, Helen shares insights on the irreplaceable value of in-person events for building relationships and overcoming imposter syndrome through shared vulnerabilities.

Kate Hammitt, CMO at Splash, brings her expertise in event-led growth strategies to light. She discusses the critical need for human connection in today’s digital marketing landscape. Kate emphasizes that events are more than mere gatherings; they should align with broader marketing goals for lasting impact. She highlights the unique benefits of both in-person and virtual events, along with the power of technology and personalization in creating memorable experiences. Her insights pave the way for community building and strategic engagement.

In this engaging discussion, Jim Williams, CMO at Uptempo, sheds light on the often rocky relationship between marketing and finance. He emphasizes the necessity for marketers to understand financial principles to effectively communicate and justify their budgets. The conversation highlights the importance of structured planning for marketing success, illustrating how improved organization enhances outcomes. Williams also addresses the need for clear communication to overcome orchestration challenges, ensuring marketing strategies align with financial oversight.

Kerry Penny, SVP and Global Head of Brand and Content at Valtech, shares insights on balancing brand and demand in marketing. She emphasizes the missing 'P' in traditional frameworks, urging collaboration for shared growth. The conversation covers the necessity of trust and credibility in content to adapt to consumer shifts. Kerry advocates for a holistic marketing approach focusing on emotional connections over metrics and stresses the importance of consistent branding across all customer interactions to enhance overall experience.

This week's show is entitled, "Courageous Marketing: The B2B Marketer's Playbook for Career Success" and my guest is Udi Ledergor, Chief Evangelist at Gong. Tune in to... Learn how to create memorable brand experiences and why they are crucial for lasting customer connections. Understand the balance of providing psychological safety and process accountability to inspire innovative marketing teams. Discover how to shape a courageous career by aligning your strengths with the right opportunities and roles. Listen Now | Watch the video HERE   Matt interviews the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to acceleration@heinzmarketing.com. Sales Pipeline Radio was recently listed as one of 30 Best Sales Management Podcasts and Top 60 Sales Podcasts You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!  

In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Veena Vadgama, Fractional CMO and Kate Long, Vice President, Marketing at Crunchbase. Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales and marketing, delivering actionable advice, best practices, and insights for B2B sales and marketing professionals. Sales Pipeline Radio was recently recognized as one of the 25 Best Sales Management Podcasts and Top 60 Sales Podcasts—don’t miss out! You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

This week's show is entitled, "Chewing Glass: Stories From an Early-Stage Entrepreneur" and my guest is Ben Henson, Co-Founder, CRO at Peel. Tune in to learn: How to transition from a successful career in marketing to entrepreneurship and find your path. The role of AI in creating efficient marketing solutions and addressing unmet market needs. Strategies for maintaining balance in life and work, especially during the chaotic phases of starting a business. Listen Now | Watch the video HERE   Matt interviews the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to acceleration@heinzmarketing.com. Sales Pipeline Radio was recently listed as one of 30 Best Sales Management Podcasts and Top 60 Sales Podcasts You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!  

In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Latané Conant, Chief Revenue Officer at 6sense. Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales and marketing, delivering actionable advice, best practices, and insights for B2B sales and marketing professionals. Sales Pipeline Radio was recently recognized as one of the 25 Best Sales Management Podcasts and Top 60 Sales Podcasts—don’t miss out! You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!