Kyle Hamer

In a captivating discussion, Kyle Hamer, SVP of Marketing at hh2, emphasizes the human side of B2B sales and marketing. He explains how emotional connections shape decision-making in both B2B and B2C realms. Listeners learn the importance of integrating sales and marketing strategies to foster relationships over mere transactions. Hamer also highlights the power of storytelling and personalized experiences, advocating for trust and strong customer relationships to drive success in the B2B landscape.