How I Built This with Guy Raz Advice Line with Lara Merriken of LÄRABAR (October 2024)
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Jan 9, 2025 
Lara Merriken, founder of LÄRABAR and a coach for entrepreneurs, shares her wisdom with early-stage founders seeking guidance. Alison Repp discusses maintaining authenticity while scaling Joy Breeders. Mariano Cuesta dives into the challenges of marketing his caffeine-infused gum to retailers. The conversation weaves through brand growth strategies, the importance of storytelling, and navigating financial support, giving listeners a rich tapestry of entrepreneurial insights and inspiring tales of resilience.
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Learn by Immersion
- Immerse yourself in the business environment to gain firsthand experience.
- Learn as much as you can and be open to the fact that you might not know everything.
Joy Breeders' Authenticity Challenge
- Allison Repp, co-founder of Joy Breeders, discusses scaling her niche body care brand.
- She seeks advice on maintaining authenticity while expanding into larger markets.
Focus on Scale, Not Authenticity
- Guy Raz suggests focusing on scale and product quality rather than authenticity.
- He advises against creating problems where none exist and emphasizes focusing on growth.