7min chapter

How I Built This with Guy Raz cover image

Advice Line with Lara Merriken of LÄRABAR (October 2024)

How I Built This with Guy Raz

CHAPTER

Navigating Brand Growth and Market Entry

This chapter explores strategies for introducing a new luxury product into niche markets, with a focus on grocery store demonstrations and influencer interactions. It discusses the challenges of maintaining authenticity and storytelling while scaling operations and establishing retail partnerships. Additionally, the importance of product quality and effective market testing is emphasized as essential for successful brand expansion.

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