
Advice Line with Lara Merriken of LÄRABAR (October 2024)
How I Built This with Guy Raz
Innovating Caffeine Delivery: The Journey of Caffeine Gum
This chapter delves into the creation of a caffeine-infused gum, launched as a coffee alternative designed to avoid common inconveniences associated with coffee. It explores the product's transition from retail to direct-to-consumer sales, highlighting market challenges and strategies for differentiation. Through discussions on target audience insights and branding, the chapter emphasizes the importance of clear communication and positioning within a competitive landscape.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.