Build Your SaaS

Bootstrapping in France (Baptiste Jamin from Crisp)

Jul 12, 2022

01:07:37

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Highlights

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Episode notes

Is There Any Way to Maximize Your Price?

03:41

How to Make a Decision in a Small Company

04:06

What's the Challenge of Having Such a Wide Variety of Users?

03:19

Introduction

3min

What Is the Beginning of Crisp?

3min

We Did Crisp, We Did Softwer Ra Sassy

4min

How Did You Become a Student?

3min

What Are Your Thoughts About Customer Messaging?

2min

The Market Is Big - What Are the Indicators?

2min

Starting a Company, How Did You Find the First Ten People?

2min

Do You Have Any Sales or Marketing Necessities?

2min

Is It a Good Idea?

4min

10.

Is There Any Way to Maximize Your Price?

4min

11.

What's the Challenge of Having Such a Wide Variety of Users?

3min

12.

Build Quality Software With a Small Team

2min

13.

How to Start Your Own Podcast?

3min

14.

A Great Multiplyer on Product Marketing

2min

15.

S C O, a Ads, What's Been Working the Best?

4min

16.

How to Make a Decision in a Small Company

4min

17.

The Marketing Team Has Their Goals and the Boss Has Theirs

3min

18.

Is There a Huge Opportunity in the You?

2min

19.

Is Your Whole Team Located in Not?

2min

20.

Are You Seeing Uplift in Spanish Speaking Countries?

3min

21.

Translating a Live Thing in Your Mutter Tongue

2min

22.

Combara

2min

23.

Is There a Market Where You've Been Surprised?

2min

24.

Are You Hiring?

2min

25.

Podcast Toasting

2min

Baptiste Jamin co-founded Crisp with a friend he met in high school.

Highlights (go straight to 🔥 for the best stuff):

1:42 – Crisp competes with massive companies: Zendesk, HelpScout, Intercom
2:52 – How did Crisp get started? (they started young!)
4:40 – The key insight that lead them to start Crisp 🔥
7:03 – "Being young and in France, how much did you know about the startup ecosystem?"
9:39 – How they bootstrapped Crisp in their twenties 🔥
12:52 – Market insights and how they found their first customers 🔥
16:02 – How they got a surge of new customers 🔥
22:39 – Why Crisp charges LESS than their competitors 🔥
30:14 – What it's like to have a customer base that is comprised of many niches 🔥
32:30 – How does a small team ship such high-quality software? 🔥
35:06 – Marketing strategy and tactics for small SaaS companies 🔥
40:36 – Key insight on Crisp's "job to be done." 🔥
45:52 – Crisp's simple sales trick for closing more deals 🔥
50:58 – Why some EU countries have an advantage in product differentiation 🔥
1:01:54 – Emerging global SaaS markets you might not have heard about

What should we talk about next?

Twitter: @buildyoursaas, @mijustin, @jonbuda, @jsonpearl, and @helenryles
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