The Modern Retail Podcast
How Gregorys Coffee is taking the craft coffee business to scale
Jan 9, 2025
Gregory Zamfotis, the Founder and CEO of Gregory's Coffee, delves into the unique approach of his rapidly growing café chain. He discusses how the brand balances craft coffee quality with convenience, adapting to market demands while maintaining a welcoming atmosphere. Gregory shares insights on overcoming expansion challenges and the integration of AI in espresso production, highlighting the innovative shift in coffee culture. The conversation also touches on fostering community connections in a post-pandemic world, shaping the future of coffee shops.
37:48
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Quick takeaways
- Gregory's Coffee differentiates itself by blending craft quality with convenience, while also embracing a third-wave coffee ethos that prioritizes customer experience.
- The company's strategic expansion into new markets and larger, engaging store designs reflects a commitment to community connection and post-pandemic consumer preferences.
Deep dives
The Evolution of Gregory's Coffee
Gregory Zamfotis, founder of Gregory's Coffee, started the brand in 2006 with a vision rooted in passion rather than a rigid expansion plan. Early on, there were limited options for quality specialty coffee in New York City, creating an opportunity for a business that could offer better experiences in urban coffee culture. The first store's success led to a gradual expansion, with significant growth occurring after the company established its second location in Midtown within the first two years. By 2014, the brand transitioned from operating one store to expanding six, eventually reaching a total of fifty-one locations across various regions.
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