eCommerce Evolution
Episode 305 - Amazon's New Rules: GeoRank, AI, and the Hidden Forces Shaping Your Product Rankings with Kevin King
Feb 19, 2025
In this insightful conversation, Kevin King, a legendary Amazon expert and founder of the Billion Dollar Seller Summit, unveils the complexities of Amazon's ranking systems. He discusses GeoRank, revealing how products may rank differently across regions and shares strategies to enhance visibility. Kevin emphasizes the importance of selling to Amazon's AI, Cosmo, rather than just focusing on keywords. He also touches on the evolution toward intent-based shopping and the profound impact of Amazon's data collection on personalized shopping experiences.
43:26
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Quick takeaways
- Understanding Amazon's GeoRank system is vital for sellers to strategically influence product rankings based on geographic demand variations.
- Adapting to Amazon's AI-driven analysis by optimizing product images and descriptions is essential for improving visibility and performance on the platform.
Deep dives
Understanding Geo Rank in Amazon Sales
Geo rank refers to Amazon's practice of ranking products based on geographical location, which affects how sellers should strategize their product listings and inventory. As Amazon moves towards a regionalized distribution system to enhance operational efficiency, sellers must recognize that their product rankings may vary across different regions due to local inventory availability. This means that what a customer in New York sees might be different from what someone in California accesses when searching for the same product. Influencing geo rank can involve adjusting inventory distribution to better align with local demand and using external traffic strategies to boost sales velocity in specific areas.
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