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15min chapter
Episode 305 - Amazon's New Rules: GeoRank, AI, and the Hidden Forces Shaping Your Product Rankings with Kevin King
eCommerce Evolution
The Data Secrets of Amazon
This chapter explores the vast amounts of user data Amazon collects, including detailed purchase histories and media consumption. It discusses the implications of this data on privacy and advertising strategies, as well as how AI technology is reshaping product rankings and visibility. The chapter emphasizes the need for sellers to adapt their marketing approaches in an evolving eCommerce landscape driven by AI and personalized consumer interactions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode