Carey Grange, Chief Brand Strategist at Growth Envy Marketing and a veteran in the beauty industry, shares her expertise in performance marketing. She discusses the evolution from infomercials to today's D2C models, emphasizing the power of authentic storytelling. Carey highlights the importance of creating real value without relying on discounts and the necessity of continuous testing for campaign success. She also presents insights on effective strategies for engaging audiences and driving growth in a competitive landscape.

Learn the secrets behind securing free press coverage for eCommerce brands. Contrary to popular belief, free PR isn’t reserved only for companies that hire expensive PR agencies. Whether you're launching a new product or looking to boost your brand's visibility, this episode is packed with actionable insights that could make all of your other marketing efforts better. Key topics covered:The CPR (Credibility, Point of View, Relevance) method: A foolproof framework for crafting compelling pitches that grab journalists' attention.How to approach gift guide pitches and maximize your chances of inclusion in coveted holiday roundups.Strategies for leveraging product launches and press releases to create buzz and secure media coverage.Tips for building and nurturing relationships with journalists, including how to use email tracking and follow-up techniques.Cost-effective tools and resources for managing your own PR efforts, even without prior experience or agency support.Don't miss this opportunity to learn how you can take control of your brand's narrative and secure valuable media coverage without breaking the bank. Gloria's practical advice and insider tips will empower you to become your brand's best advocate and unlock the untapped potential of PR for your eCommerce brand. 

In this data-packed episode, Brett Curry and the OMG Commerce team break down the most successful strategies from Black Friday & Cyber Monday 2024. From optimal discount levels to timing strategies, the team shares real insights from hundreds of millions in tracked revenue across Amazon, DTC, and email channels. If you're already planning for next year's holiday season (and you should be), this episode delivers actionable insights you won't want to miss.Key Takeaways:The "sweet spot" for discounts: Amazon sellers saw the best results at 25%+ off, while DTC brands found their optimal range between 15-25% - unless going big at 50%+ (with surprising data about why the middle ground underperforms).Why individual product discounts outperformed site-wide sales across multiple channels, with specific insights about how this impacts Google Shopping ads and conversion rates.The shift to "Cyber 12" - Why the seven days before Black Friday actually outperformed the traditional Cyber 5 period on Amazon, and how to adapt your 2025 strategy accordingly.Critical timing insights for email marketing - Why the ninth email often outperformed earlier messages, and how follow-up campaigns frequently beat initial launches.The combination of broad trends and specific tactical insights makes this a valuable episode for any eCommerce brand looking to improve their holiday season performance in 2025!

In this milestone 300th episode of the eCommerce Evolution Podcast, I've distilled the most impactful insights from recent top-performing episodes to help you prepare for eComm success in 2025. From AI marketing innovations to viral content secrets and customer psychology insights, these carefully selected takeaways represent the cutting edge of eCommerce strategy. This special edition delivers concentrated wisdom from industry leaders to help you stay ahead of the competition.Key Highlights:Why "out-of-the-box" AI is dead and how to create custom AI marketing hubs that deliver real results for your business.The truth about UGC in 2025: It's not dead, but the bar has been raised - learn what actually works now.Surprising insights about customer purchase timing: Why 60% of buyers take longer than a week to make their first purchase, and what this means for your marketing strategy.How Simple Modern built a half-billion-dollar brand on Amazon, and their replicable formula for category dominance.The "infomercial math" principle that's changing how successful brands approach omnichannel measurement and attribution.

When the pandemic left Garrett Goslin without his sommelier job, he turned his passion for pickleball into an innovative paddle company. Alongside childhood friend Kyle Goguen, CRBN Pickleball has emerged as a leading premium brand in one of America's fastest-growing sports. Their journey offers valuable lessons for any brand looking to build authentic community and stand out in a competitive market.Key Takeaways:Product Innovation & Customer Feedback: Learn how CRBN maintains its competitive edge by leveraging multiple feedback loops - from pro athletes to local ambassadors - and investing heavily in R&D to stay ahead of larger competitors.Building a Multi-Channel Brand: Discover their strategic approach to building a premium brand across direct-to-consumer, Amazon, and retail channels while maintaining consistent positioning and storytelling.Community-First Growth: Explore how CRBN built a powerful ambassador program without spending big marketing dollars, and why their grassroots approach helped them compete against established sporting goods brands.Founder Authenticity: See why sharing the founder's story - even when uncomfortable - has become a key differentiator in their marketing strategy and helped forge deeper connections with customers.The episode provides a masterclass in building a premium brand through community engagement, product innovation, and authentic storytelling.

No one is better suited to serve as an Amazon Ads evangelist than my friend, Jeff Cohen. Jeff is a founding member of Seller Labs and has been keynoting, exhibiting, and attending Amazon events for the last decade. If you've been to an Amazon event, you've probably seen him! Now he's serving as the official Amazon Ads Tech Evangelist.I wanted Jeff to join the podcast to talk about what's new and trending with Amazon Ads. This is important information even if you're not selling on Amazon. Amazon is now the 3rd largest digital ad platform behind Google and Facebook, and it's growing rapidly.Here's a look at what we cover:How vertical videos are improving shopping experiences and making ad performance better.What the new integration with Facebook means for shoppers.How Sponsored TV ads are democratizing TV advertising and utilizing Amazon's rich buyer signals.Prime Video Ads and what they could mean for your brand (and when to consider running them).Amazon Marketing Cloud (AMC): what it is, and how and when to use it to unlock new actionable insights about your business and advertising effectiveness.Plus more!

In this episode of the eCommerce Evolution Podcast, we dive deep into the results of Amazon's Fall Prime Day 2024. Amazon experts Christine Shiloni and Jonathan Finkes unpack valuable insights, compare performance to previous events, and provide a strategic outlook for the upcoming holiday shopping season. Whether you're an established Amazon seller or just getting started, this episode is packed with actionable advice to help you maximize your Q4 sales.Key topics discussed:Fall Prime Day performance: A 57% average increase in sales compared to last year, with some brands seeing up to 300% growth.The impact of inflation on consumer behavior and pricing strategiesHow to leverage different types of Amazon deals (Lightning Deals, Prime Exclusives and coupons) for maximum visibility and sales.Strategies for navigating the condensed holiday shopping season, with five fewer days between Thanksgiving and Christmas this year.Critical dates and preparation tips for inventory management, including considerations for Chinese New Year's impact on supply chains.

In this illuminating episode of the eCommerce Evolution Podcast, I sit down with AI marketing expert Russ Henneberry to explore the transformative potential of artificial intelligence in eCommerce. Russ shares invaluable insights on how we can leverage AI as a powerhouse marketing tool by creating customized AI marketing hubs. This episode is a must-listen for any eCommerce professional looking to stay ahead of the curve and harness AI's capabilities to drive business growth.Key topics covered:The concept of "AI marketing hubs" and how to build them using tools like Claude and ChatGPT.Strategies for fine-tuning AI models with your business data to dramatically improve outputs.The three key AI roles in marketing: Scribe (content creation), Optimizer (asset evaluation), and Strategist (big picture planning).Tips for crafting more effective AI prompts using the RTIF (Role, Task, Input, Format) framework.The future of AI in marketing, including predictions on how major tech companies will shape the landscape.Tune in to discover how you can take your AI marketing game to the next level and turn generic AI outputs into tailored, high-impact marketing assets for your eCommerce business.

In this episode of the eCommerce Evolution Podcast, Brett Curry is joined by Michael Epstein to discuss the resurgence of direct mail as a powerful tool for eCommerce growthThey explore how direct mail is driving retention, building customer loyalty, and even serving as a successful acquisition strategy when used effectively. Throughout, Michael debunks common misconceptions about direct mail—highlighting its effectiveness when paired with data-driven targeting and other marketing channels.Here are some key takeaways from the episode:Direct mail for retention & loyalty: Learn how direct mail can enhance customer retention and build long-term loyalty, especially in today’s crowded digital landscape.Direct mail as an acquisition channel: Often overlooked, direct mail can be a highly effective cold acquisition strategy—if you target the right audience.The power of data in direct mail campaigns: By leveraging aggregated data, you can identify high-propensity buyers, refine your targeting, and even create lookalike audiences to improve relevance and engagement.Standing out in the inbox: Direct mail not only adds legitimacy to your brand but also captures attention in ways digital ads often can't.If you're looking to scale your brand—whether through retention, loyalty, or acquisition—this episode provides actionable insights into how direct mail could be the missing piece in your marketing puzzle.

In this episode, I sit down with Molly Pittman, CEO of Smart Marketer, to dissect the latest trends in eCommerce marketing. Drawing from her groundbreaking $600 million study in Facebook ad spend, Molly shares invaluable insights on crafting compelling offers, creating high-performing ad creatives, and optimizing landing pages for maximum conversions. This episode is packed with actionable strategies to help eCommerce brands scale in today's competitive landscape.Key topics discussed:-The importance of diversifying your offer system to reach different segments of your market and scale beyond traditional eCommerce tactics.-Surprising findings on the effectiveness of image ads vs. video ads, and how to balance "native" vs. polished ad creatives.-The critical role of benefit-focused hooks in ad performance, with 88% of top-performing ads featuring clear hooks.-Strategies for streamlining landing pages and focusing on the most impactful messages to drive conversions.-How to build a data-driven creative production system that starts with customer insights rather than templates.