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12min chapter
Episode 305 - Amazon's New Rules: GeoRank, AI, and the Hidden Forces Shaping Your Product Rankings with Kevin King
eCommerce Evolution
AI-Powered Marketing Strategies at Amazon
This chapter delves into Amazon's innovative approach to launching new features, highlighting their use of a press release to focus on customer benefits. It discusses how AI tools can analyze consumer data for personalized marketing, enhancing customer engagement and increasing conversion rates. The importance of prioritizing customer insights over mere keywords is emphasized, along with strategies for tailoring products to meet market demands.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode