Subscription Stories: True Tales from the Trenches Scaling Membership for the Long Game with Pavilion Founder Sam Jacobs
Aug 2, 2023
Sam Jacobs, Founder & CEO of Pavilion, shares his journey of building a thriving membership community for revenue executives. He emphasizes the importance of playing the long game in business while fostering kindness and human connections. Jacobs discusses the delicate balance between community investment and learning, addressing challenges in member retention and engagement. He dives into the evolving landscape of business strategies, showcasing how ethical practices and loyalty can lead to sustainable growth, even in uncertain times.
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Long Game Wins in Business
- Sam Jacobs believes the best way to grow business is by playing the long game, not optimizing for short-term gains.
- He emphasizes kindness and discipline over ruthlessness in achieving success and wealth.
Balancing Community and Learning
- Sam shared a big mistake of underinvesting in community and overinvesting in learning, which led to growth slowing and satisfaction declining.
- He learned consistent quality needs balance with fostering local chapter leaders’ quirks and autonomy.
Use Data Versus Gut Wisely
- Make decisions based on available data, especially for systematic issues like pricing and packaging.
- Use intuition for creative decisions, like branding or naming, when data is insufficient.
