Vancouver Real Estate Podcast VREP #472 | Vancouver Real Estate's Fight or Flight Moment with Tandem's Sunny Hahm
Jun 13, 2025
Sunny Hahm, founder of Tandem Strategies, shares valuable insights from the forefront of Vancouver's real estate market. He discusses the critical 'fight or flight' moment faced by buyers and developers, emphasizing the importance of clear messaging over expensive marketing. The conversation highlights successful townhome trends, shifting buyer psychology, and the necessity of reading sub-market signals. Sunny argues that hesitation may be more costly than action in today's uncertain landscape, making this discussion a must for industry players.
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COVID Townhome Success Story
- During COVID, Sunny's team launched 124 townhomes and quickly sold 90% within seven months.
- They solved sales objections by pre-roughing AC wiring to allow future installation, balancing cost and buyer needs.
End Users Drive Today's Market
- Investor activity has significantly declined compared to pre-2021 levels.
- The current market is dominated by end users, influencing the type of homes selling well now.
Fight or Flight Market Mentality
- The market is divided between those who cautiously fight to secure deals and those who choose to wait and hold.
- This fight or flight mentality is prevalent among developers, buyers, and realtors alike.
