The Startup CPG Podcast
Founder Feature: Caroline Howard Walker Brothers
Dec 13, 2024
Caroline Howard, co-founder of Walker Brothers Kombucha, shares her inspiring journey from home brewing to launching a successful kombucha brand. She discusses the creative branding process, the challenges of scaling production, and the strategic dual-pathway distribution for both alcoholic and non-alcoholic options. Caroline emphasizes the importance of local partnerships and grassroots marketing while highlighting their innovative collaborations with brands like Rishi and Counter Culture Coffee. Tune in for insights on fundraising, community engagement, and expanding into new markets!
35:20
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Quick takeaways
- Walker Brothers emerged from a family recipe and passion for beverages, leading to a successful kombucha brand focused on quality and flavor.
- The brand's dual-pathway distribution strategy allows for broader market reach, enhancing visibility in both alcoholic and non-alcoholic beverage sectors.
Deep dives
The Importance of Quality Ingredients
Walker Brothers prioritizes the taste and quality of their kombucha by using high-quality ingredients, starting with a proprietary blend of teas. The fermentation process is meticulously crafted to ensure the balance between sweetness and acidity, avoiding overly sweet or vinegary flavors. This dedication to flavor is exemplified through their blueberry jasmine kombucha, which integrates organic blueberry puree and a secondary steep of jasmine tea for a refined taste. By focusing on a limited number of flavor additions, they complement rather than mask the natural kombucha flavor.
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