14min chapter

The Startup CPG Podcast cover image

Founder Feature: Caroline Howard Walker Brothers

The Startup CPG Podcast

CHAPTER

Expanding Horizons: Strategies of Walker Brothers

This chapter explores the distribution strategies employed by Walker Brothers for both alcoholic and non-alcoholic products, focusing on the vital role of local distributors and relationships in their expansion. It highlights the brand's journey from local markets to larger chains, the significance of packaging choices, and the importance of effective sales techniques. Additionally, the conversation emphasizes the challenges of compliance, the creative branding process, and the impact of organic marketing in establishing their market presence.

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