In this episode of the Startup CPG podcast, Grace Kennedy chats with Caroline Howard, one of the co-founders of Walker Brothers, a kombucha brand crafting both non-alcoholic and hard kombucha. Caroline shares the story behind Walker Brothers’ inception, including how a family scoby and a shared passion for beverages sparked the brand’s journey. She dives into the creative process behind their clean, modern branding, the challenges of scaling production, and the strategic decision to brew in-house for superior flavor.
Caroline also discusses the dual-pathway distribution strategy they’ve developed for their alcoholic and non-alcoholic product lines, how collaborations with brands like Rishi and Counter Culture Coffee have elevated their offerings, and what it takes to grow in highly competitive retail and regional markets. With Texas and Colorado on their radar, Walker Brothers continues to expand while staying true to their ethos of bridging kombucha culture and craft beverage communities.
If you’re curious about raising capital, the importance of grassroots marketing, and building a brand that resonates with today’s thoughtful consumers, this episode is packed with valuable insights.
Tune in now to learn how Walker Brothers is redefining kombucha!
Listen in as they share about:
- Walker Brothers Origin Story
- Product Details
- Distribution Strategy
- Branding and Packaging
- Marketing Approach
- Collaborations and Innovations
- Outlook and Vision
- Advice for Entrepreneurs
Episode Links:
Website: https://drinkwalkerbrothers.com/
LinkedIn: https://www.linkedin.com/in/carolinesessomshoward/
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Show Links:
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- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
