Acquiring Minds When You Buy a Glorified Job, Not a Business
Mar 4, 2024
Tato Corcoran's journey from tech to buying a manufacturing business, struggles with hiring unskilled labor, raising prices by 40%, importance of good growth, doubling revenue, using direct mail to connect with sellers, learning Spanish to communicate with employees
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Tato's Background
- Tato Corcoran worked in tech for 10 years, primarily as an executive assistant.
- She always had entrepreneurial leanings, starting a side hustle selling furniture in college.
Salesforce Experience
- Tato worked at Salesforce, supporting leaders who reported directly to Marc Benioff.
- She worked in multiple Salesforce towers and traveled extensively for work.
Real Estate and Business Acquisition
- Tato discovered real estate investing through BiggerPockets and joined a mastermind group.
- This led her to explore business acquisition, taking Cody Sanchez's course.