
When You Buy a Glorified Job, Not a Business
Acquiring Minds
00:00
Personalized Direct Mail for Business Acquisition
Exploring the effectiveness of personalized handwritten letters in a direct mail campaign targeting business owners, emphasizing the use of a handwriting machine business for creating unique and standout mail. The chapter also delves into the strategic approach of sending personalized direct mail to potential business sellers with tips on tailoring the message for genuine interest.
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