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When You Buy a Glorified Job, Not a Business

Acquiring Minds

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Transformative Impact of Strategic Hiring Decisions

This chapter explores how a crucial decision to tap into the Hispanic community for hiring transformed the speaker's business and life. It narrates the story of hiring Christian, an immigrant with a remarkable work ethic and business experience, showcasing the positive outcomes of diversifying the workforce. The chapter also delves into the use of social media for job postings, the growth of the business, and the establishment of a new management structure.

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