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Colin Eagan and Jeffrey MacIntyre discuss personalization in design and user experience, exploring the spectrum of technology personalization and the impacts of AI-driven personalization in businesses. They highlight ethical dimensions, system capabilities, and tools for teams in the evolving landscape of personalization design.
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Quick takeaways
- Personalization ranges from basic customization to individualized automation, enhancing user experiences.
- Overfitting in personalization can lead to false assumptions about user preferences, stressing the importance of responsible data usage.
Deep dives
Introduction of Guests Colin Egan and Jeffrey McIntyre
Colin Egan and Jeffrey McIntyre discuss the focus on personalized experiences in information technologies, having co-authored an article for A List Apart and presented at the Information Architecture Conference.
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