Colin Eagan and Jeffrey McIntyre on Personalization
Jul 14, 2024
43:38
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Colin Eagan and Jeffrey MacIntyre discuss personalization in design and user experience, exploring the spectrum of technology personalization and the impacts of AI-driven personalization in businesses. They highlight ethical dimensions, system capabilities, and tools for teams in the evolving landscape of personalization design.
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Quick takeaways
Personalization ranges from basic customization to individualized automation, enhancing user experiences.
Overfitting in personalization can lead to false assumptions about user preferences, stressing the importance of responsible data usage.
Deep dives
Introduction of Guests Colin Egan and Jeffrey McIntyre
Colin Egan and Jeffrey McIntyre discuss the focus on personalized experiences in information technologies, having co-authored an article for A List Apart and presented at the Information Architecture Conference.
Definition of Personalization
Personalization ranges from basic customization to individualized automation, tailoring content and information to specific audiences to enhance experiences.
Impacts of Overfitting in Personalization
Overfitting occurs when narrow inferences lead to false assumptions about users' preferences, such as assuming a repeat purchase pattern based on a single transaction, highlighting the need for responsible data usage in personalization.
Evolution of Personalization and AI
The landscape of personalization is evolving rapidly with AI-driven data capabilities, including AI for user behavior prediction, process automation, and personalized user journey design, reshaping the customer experiences across various industries.
My guests today are Colin Eagan and Jeffrey MacIntyre. Although they work for different companies, Colin and Jeffrey share a common focus: how information technologies might offer more personalized experiences. They co-authored an article on the subject for A List Apart and Jeffrey gave an excellent presentation based on that material at this year’s IA Conference, which led to this interview.