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The Informed Life

Colin Eagan and Jeffrey MacIntyre on Personalization

Jul 14, 2024
Colin Eagan and Jeffrey MacIntyre discuss personalization in design and user experience, exploring the spectrum of technology personalization and the impacts of AI-driven personalization in businesses. They highlight ethical dimensions, system capabilities, and tools for teams in the evolving landscape of personalization design.
43:38

Podcast summary created with Snipd AI

Quick takeaways

  • Personalization ranges from basic customization to individualized automation, enhancing user experiences.
  • Overfitting in personalization can lead to false assumptions about user preferences, stressing the importance of responsible data usage.

Deep dives

Introduction of Guests Colin Egan and Jeffrey McIntyre

Colin Egan and Jeffrey McIntyre discuss the focus on personalized experiences in information technologies, having co-authored an article for A List Apart and presented at the Information Architecture Conference.

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