The chapter delves into the background and experience of speakers working in the UX field, focusing on personalization in design and ethical personalized experiences. It discusses the distinctions between customization, personalization, and automation in user experience design, highlighting the importance of understanding data and systems capabilities when designing personalized customer experiences. The conversation also touches on trends like using first-party data, increasing customer expectations for personalization, and the rise of AI-driven personalization in organizations.
My guests today are Colin Eagan and Jeffrey MacIntyre. Although they work for different companies, Colin and Jeffrey share a common focus: how information technologies might offer more personalized experiences. They co-authored an article on the subject for A List Apart and Jeffrey gave an excellent presentation based on that material at this year’s IA Conference, which led to this interview.
See full show notes at:
https://theinformed.life/2024/07/14/episode-144-colin-eagan-jeffrey-macintyre/