This chapter explores the intricate considerations of personalization design, highlighting the balance between user experience and business goals, the ethical implications surrounding data transparency, and the evolving landscape of personalization in light of industry changes.
My guests today are Colin Eagan and Jeffrey MacIntyre. Although they work for different companies, Colin and Jeffrey share a common focus: how information technologies might offer more personalized experiences. They co-authored an article on the subject for A List Apart and Jeffrey gave an excellent presentation based on that material at this year’s IA Conference, which led to this interview.
See full show notes at:
https://theinformed.life/2024/07/14/episode-144-colin-eagan-jeffrey-macintyre/