Under the Influence with Terry O'Reilly
Hug the Cactus: Advertising to Haters
Feb 15, 2025
Discover how brands ingeniously tackle negative comments on social media. Supercuts turns jabs about cheap haircuts into an amusing ad campaign. Spirit Airlines offers haters a chance to vent and rewards them with free air miles. Meanwhile, Oatly takes it a step further by dedicating a website to their critics. The discussion highlights how these companies transform criticism into creative marketing strategies, proving that embracing negativity can lead to success.
26:04
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Quick takeaways
- Creative engagement with negative feedback, as seen in campaigns by Supercuts and Oatly, transforms criticism into effective marketing strategies.
- Humorous reinterpretation of poor reviews in campaigns like Vienna's 'Unrating Vienna' highlights how criticism can attract new audiences.
Deep dives
The Shift in Critical Perception of Iconic Albums
Many successful albums faced harsh criticism upon their release, only to be re-evaluated as classics over time. For instance, the Rolling Stones' 'Exile on Main Street' received negative reviews initially but is now regarded as one of the best albums in rock history. Similarly, Neil Young's 'Harvest' and Bob Dylan's 'Blood on the Tracks' were also panned by critics upon their debut but later earned prestigious spots on the greatest albums of all time lists. This phenomenon illustrates how public opinion can evolve, often influenced by nostalgia, cultural shifts, and a reassessment of musical impact.
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