Under the Influence with Terry O'Reilly Hug the Cactus: Advertising to Haters
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Feb 15, 2025 Discover how brands ingeniously tackle negative comments on social media. Supercuts turns jabs about cheap haircuts into an amusing ad campaign. Spirit Airlines offers haters a chance to vent and rewards them with free air miles. Meanwhile, Oatly takes it a step further by dedicating a website to their critics. The discussion highlights how these companies transform criticism into creative marketing strategies, proving that embracing negativity can lead to success.
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Supercuts' Pandemic Challenge
- Supercuts faced challenges during the pandemic as people adopted DIY haircuts.
- They now address the resulting negative perception of being a "bargain-basement chop shop."
Supercuts' Humorous Response
- Supercuts uses humor to combat the "too cheap" critique by offering a $50 surcharge coupon.
- Their campaign directly addresses haters with witty responses and the "Real Dumb Coupon."
Oatly's 'Hate' Website
- Oatly, known for its oat-based dairy alternatives, has faced several lawsuits and boycotts due to its marketing.
- The company created a website, f**k-oatly, to document criticisms and even encourages further hate.