The Evolving Relationship Between Music and Critics

This week, we look at how some companies advertise to haters.

Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold.

Supercuts took negative comments about cheap haircuts and created a hilarious advertising campaign.

Spirit Airlines gave haters a place to vent – then offered them 8,000 free air miles.

And drink maker Oatly, actually dedicated a website to their haters.

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