Hug the Cactus: Advertising to Haters
Under the Influence with Terry O'Reilly
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Embracing Critique: From Music to Marketing
This chapter explores how initial negative reception can paradoxically elevate the status of music albums, using examples from iconic artists. It also details Supercuts' innovative marketing strategies to reshape its image by embracing criticism in a humorous way, demonstrating how brands can turn negativity into a positive narrative.
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