The Modern Retail Podcast Tariff deals, American Eagle’s ad controversy and the rise of postpartum care market
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Aug 2, 2025 Julia Waldow, a reporter at Modern Retail, co-hosts with insights from Sarah O’Leary, CEO of Willow Innovations, and Jen Saxton, founder of TotSquad. They discuss the shifting landscape of U.S. trade deals and the backlash against American Eagle’s controversial ad featuring Sydney Sweeney. O’Leary and Saxton dive into the burgeoning postpartum care market, spotlighting innovative products like wireless breast pumps and platforms supporting new parents. Their conversation emphasizes the importance of empathetic branding and the need for better resources for moms.
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Tariff Deals Create Uncertainty
- Recent U.S. tariff deals bring partial certainty but many details remain unclear, affecting brands' supply chains.
- Brands face challenges in holiday planning due to uncertain tariffs and are hesitant to change suppliers hastily.
Controversial American Eagle Campaign
- American Eagle's Sydney Sweeney ad campaign sparked controversy for its tagline linking beauty to genetics.
- The ad prompted discussions on race, eugenics, and cultural sensitivity in marketing, highlighting brand risk.
Value Cultural Sensitivity Checks
- Brands must conduct thorough cultural sensitivity checks before launching broad campaigns.
- Diverse perspectives in marketing development help avoid tone-deaf messaging and cultural missteps.