Julia Waldow, a reporter at Modern Retail, co-hosts with insights from Sarah O’Leary, CEO of Willow Innovations, and Jen Saxton, founder of TotSquad. They discuss the shifting landscape of U.S. trade deals and the backlash against American Eagle’s controversial ad featuring Sydney Sweeney. O’Leary and Saxton dive into the burgeoning postpartum care market, spotlighting innovative products like wireless breast pumps and platforms supporting new parents. Their conversation emphasizes the importance of empathetic branding and the need for better resources for moms.