Make Things That Matter How do I do continuous discovery for a new product, pre-PMF?
9 snips
Mar 1, 2022 AI Snips
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Episode notes
Continuous Discovery for New Products
- Continuous discovery practices are helpful for established products, but they can be confusing for new products.
- Consider the context and the layers of product work when applying continuous discovery to a nascent product.
Coaching a Team on Continuous Discovery
- Andrew Schotsko coached a team applying continuous discovery to a completely new product for a successful company.
- The company aimed for substantial revenue growth with this new product, a goal they are currently on track to achieve.
Three Layers of Product Work
- Product work operates across three layers: opportunity, experience, and business.
- While always present, these layers become less obvious in established products, as more of the map is filled in.