How do I do continuous discovery for a new product, pre-PMF?
Make Things That Matter
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The a to B Shift in the Customer Experience
If you're in the early stages of a startup, it's important to talk to customers all the time. Do interviews and dive into specific opportunities contained within chunks of the experience map that make the difference. If you don't know who your customer is and what the value prop is, focus at the business layer using the leaner canvas tool.
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