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How do I do continuous discovery for a new product, pre-PMF?

Make Things That Matter

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The Experience Layer Is What Bridges the Business Layer and the Opportunity Layer

The three methods just happen to be the ones that I like best right now. They make the most intuitive sense to me. All of these layers, all three layers are evolving in parallel and informing each other. So again, not linear. These are three completely interlocking concepts and models basically.

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