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The Dept. w/ Omar El-Takrori
How to Get People Lining Up to Buy From Your Brand ft. Collegium | The Dept. Ep. 33
May 29, 2024
Nick Sisombath, Founder of Collegium, shares how he built an 8-figure sneaker brand focusing on quality and community over profit. Topics include sneaker investing, celebrity endorsements, transitioning from enthusiast to brand owner, navigating growth and leadership, profit margins, community engagement, and diversifying from sneakers to clothing.
01:02:30
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Quick takeaways
- Prioritize community engagement over direct sales for brand success.
- Emphasize product quality and storytelling to create a loyal customer base.
Deep dives
Building a Brand Around Community First
The podcast episode delves into the importance of building a brand with a community-first approach. The guest emphasizes that the link in the bio directs to Discord, focusing on community engagement over direct sales. This unconventional strategy prioritizes creating a loyal community around the brand before pushing sales, highlighting the significance of a strong community connection in brand success.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode