How to Get People Lining Up to Buy From Your Brand ft. Collegium | The Dept. Ep. 33
May 29, 2024
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Nick Sisombath, Founder of Collegium, shares how he built an 8-figure sneaker brand focusing on quality and community over profit. Topics include sneaker investing, celebrity endorsements, transitioning from enthusiast to brand owner, navigating growth and leadership, profit margins, community engagement, and diversifying from sneakers to clothing.
Prioritize community engagement over direct sales for brand success.
Emphasize product quality and storytelling to create a loyal customer base.
Show dedication, persistence, and belief in childhood passions to build a successful brand.
Deep dives
Building a Brand Around Community First
The podcast episode delves into the importance of building a brand with a community-first approach. The guest emphasizes that the link in the bio directs to Discord, focusing on community engagement over direct sales. This unconventional strategy prioritizes creating a loyal community around the brand before pushing sales, highlighting the significance of a strong community connection in brand success.
Emphasizing Quality and Storytelling in Product Creation
The discussion underscores the value of product quality and storytelling in the journey of creating a brand. Reference is made to the Italian-made sneakers that speak for themselves in terms of quality, even with a slightly higher price point compared to mainstream options. The guest shares a personal narrative of growing up in sneaker culture and the evolution of the community from a focus on genuine passion to current trends of resale and quick profits.
Persistence, Timing, and Fulfilling Childhood Dreams
The episode centers on themes of persistence, timing, and pursuing childhood passions. The guest's journey from facing rejection to eventually securing deals with major retailers like Nordstrom highlights the importance of perseverance in overcoming challenges. Reflecting on childhood love for sneakers, the guest weaves a personal narrative of staying true to passions and turning childhood dreams into a successful business venture, showcasing the significance of dedication and self-belief in realizing entrepreneurial goals.
Finding Your Passion Through Consistency and Stillness in Running
The podcast delves into the idea of finding one's passion by exploring consistency and the meditative aspect of running. The speaker emphasizes the importance of digging deeper into why individuals are drawn to specific activities like running, highlighting personal experiences to illustrate the transformative power of routine and stillness while engaging in the physical activity. Through anecdotes and reflections, the podcast underscores the significance of identifying the intrinsic motivations that drive individual passions, focusing on the emotional and meditative elements beyond the superficial aspects like distance or performance.
Building a Brand Anchored in Community and Human Connection
The episode explores the concept of building a brand centered around community support and genuine human connections. It discusses how prioritizing community engagement and fostering a sense of belonging among customers can lead to organic growth and loyalty. The conversation highlights instances of selfless acts within the brand's community, where individuals go beyond transactional relationships to support and uplift one another. By sharing stories of communal support and shared values, the podcast reinforces the idea of creating a brand identity rooted in authenticity, empathy, and meaningful interactions, ultimately driving long-term success and sustainability.
Today's episode of The Dept. I talk with founder of Collegium, Nick Sisombath, on how he's built an 8-figure brand out of his love for sneakers. Nick has been able to break into his market as "the small company" and has created a business model where people line up to buy. His story will inspire you to build a business around something you are passionate about and see it all the way through!
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