The Dept. w/ Omar El-Takrori How to Get People Lining Up to Buy From Your Brand ft. Collegium | The Dept. Ep. 33
May 29, 2024
Nick Sisombath, Founder of Collegium, shares how he built an 8-figure sneaker brand focusing on quality and community over profit. Topics include sneaker investing, celebrity endorsements, transitioning from enthusiast to brand owner, navigating growth and leadership, profit margins, community engagement, and diversifying from sneakers to clothing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Building Community Over Sales
01:44 • 11min
Sneaker Investing, Video Quality, and Celebrity Endorsements
12:32 • 3min
Journey from Sneaker Enthusiast to Brand Owner
15:12 • 27min
Navigating Growth and Leadership in Business
42:22 • 9min
Exploring Profit Margins and Competitor Analysis in the Shoe Business
51:38 • 2min
Community Engagement and Proxies in the Sneaker World
53:15 • 6min
Diversifying from Sneakers to Clothing: Niche, Community, and Emotional Connections
59:13 • 3min