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27min chapter
How to Get People Lining Up to Buy From Your Brand ft. Collegium | The Dept. Ep. 33
The Dept. w/ Omar El-Takrori
Journey from Sneaker Enthusiast to Brand Owner
The chapter traces the speaker's evolution from a sneaker collector to a brand owner, emphasizing the shift towards quality and authenticity in the sneaker industry. It details challenges faced, such as a pivotal moment during COVID and the decision to pivot towards social media engagement. The narrative showcases the speaker's persistence, belief in their vision, and the fulfillment found in pursuing their passion for sneakers.
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